'Cougars Inc.' is about a teenage boy who uses his friends as 'escorts' to older women, who then pay for their 'services.' On the whole, a neat idea which has potential. However, it's executed pretty strangely. First of all, if you see it billed as a 'comedy' then think again. I managed to sn*gger about three times in the ninety minute run-time. I would almost call it a romantic teen drama instead.
However, the main problem is the sheer believability of the situation. On the one hand, I'm sure there are more 'mature' women (or 'cougars' as they're called here) who may be bored with their marriages etc and, with their disposable income, are ready and willing to pay to date younger men. But, in the film, the problem lies with the fact that the 'mature' women are all incredibly attractive, almost to the point of having model looks. Are we seriously to believe that Denise Richards (yes, she may be in her early forties now, but, let's face it, she's still 'Hollywood' quality when it comes to looks) is having problems finding one-night-stands? And, if we're in some parallel universe where that is the case, she chooses to pay young nerdy teenagers for their company.
The central character's friends are portrayed as the 'geek squad.' They're not the fit, sporty, cool 'jocks' of their school, they're the ones who hide away in the computer rooms, playing Dungeons & Dragons. The whole film comes across as some teenage boy's fantasy about him and his mates being seduced by scores of beautiful women (and, they're ALWAYS beautiful - the boys never have to 'perform' for some tired-looking fifty-something with drooping body parts and stretch marks!).
Then, to add final insult, the film strays into the moral compasses of escorting and how it affects 'real' relationships and treats us to a particularly preachy final act. I wanted to like this. If they had kept it more like some sort of daft, zany 'American Pie-esque' type comedy, at least it would have had a few more chuckles. Sadly, it's a film that tries to take on too much and basically fails on all levels.
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