CEIBS Professor of Management Juan Antonio Fernandez talks with PALFINGER Vice President, Sales and Service, North America, Alberto Cavaggioni about working with cross-cultural teams, the impact of digital and forging a career in luxury goods. Juan Antonio Fernandez is a Professor of Management at CEIBS. For more on his teaching and research interests, please visit his CEIBS faculty profile here Professor Fernandez is also the co-author of a recent book entitled China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China. Find it here 00:00 Introduction 00:23 Coming to China to build a career in luxury goods 2:40 Major learning points from the China experience 4:40 Cultural differences in the workplace 6:52 Adapting to working with cross-cultural teams 8:30 The importance of building an international career 10:39 MNCs and adopting a global mind-set 12:31 The future of the luxury market in China 13:58 The impact of digital on the luxury market 16:21 The luxury drivin
