Welcome and Introduction to the Day • Cathy Jörin, MBA (Senior Director—School of Graduate and Professional Studies, CIA) General Session III: Plant-Forward, Plant-Based: The Business and Technology of Industry Change • Kate Cox (Food Journalist and Former Editor-In-Chief, The Counter) • Marie Molde, RD, MBA (Trend Analyst, Datassential; Member, Menus of Change Business Leadership Council) • Stephanie von Stein (Senior Associate Director, International Engagement, Good Food Institute) • Rachel Dreskin (CEO, Plant-Based Foods Association) General Session IV: From “Meatless Monday” to #NoBeefWeek to “Meat Me Halfway”—Reimagining Engagement Strategies to Transform American Menus • Deena Shanker (Food Reporter, Bloomberg) • David L. Katz, MD, MPH, FACPM, FACP, FACLM (Founder/President, True Health Initiative; Founding Director, Yale University Prevention Research Center) • Daphene Altema-Johnson, MPH, MBA, RDN, LD (Program Officer, Food Communities & Public Health, The Johns Hopkins Center
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