Scott Coker Reveals New MMA Promotion Launching in 2027, $60 Million in Funding, Competing w/ UFC

The Ariel Helwani Show: Old friend Scott Coker joins us in-studio to discuss his latest venture, a new MMA promotion launching in 2027 to compete with UFC. 00:00 – INTRO 02:14 – Why Scott Decided to Get Back in the Fight Business 09:18 – How Long Has This Project Been in the Works? 14:48 – Scott Responds to Concerns About Tournaments in MMA 19:30 – How This Promotion Will Be Different From UFC & PFL 35:10 – Scott's Biggest Lessons From Strikeforce & Bellator 42:27 – Why MMA Needs a True UFC Competitor 43:12 – Is $60 Million Enough to Challenge the UFC? 46:30 – Scott Explains the Business Strategy Behind the Promotion 54:45 – The Biggest Challenge Facing New MMA Promotions Full Show: UNCROWNED - Powered by Ariel and Yahoo! Sports: BECOME A MEMBER: OFFICIAL Ariel Helwani Merch Store: FOLLOW US ON: INSTAGRAM: TWITTER: TIKTOK: #arielhelwani #scottcoker