Título: MOOC Digital Marketing. Channels Descripción: Description of MOOC emarketing and its channels Despujol Zabala, I. (2019). MOOC Digital Marketing. Channels. Descripción automática: In this video, a representative from a Spanish technical university discusses the institution's experience with MOOC (Massive Open Online Courses) e-marketing and digital marketing. The speaker describes how the university has engaged with various platforms to host their courses, emphasizing their transition from one platform to another, then to an Open edX instance, and finally becoming members of a major online course provider. The representative shares that the university has created 71 courses, accumulating over 1.5 million enrollments and a 7% completion rate. The primary focus is on digital marketing strategies used to promote their MOOCs, such as search engine optimization (SEO), search engine marketing (SEM), display advertising, social media, web presence including blogs, public relations, an
