Welcoming speech from Dean François Ortalo-Magné and Roomi Chowdhury MBA2022, Ph.D, to kick-off the afternoon’s agenda as we introduce you to our community and share a glimpse of life at LBS. The concept of disruptive innovation – whereby established leaders lose out to upstarts with low-end but fast-improving technologies – is hugely influential among academic and practitioners. In this talk, Julian Birkinshaw will share findings from his recent research to show that disruption is a much less common and more nuanced phenomenon than commonly believed. The important story, he will argue, is not about newcomers killing off incumbents, it is about incumbents adapting effectively to the fast-changing digital environment.
