In episode one of this six-part series, CEIBS Professor of Leadership Juan Antonio Fernandez introduces the concept of innovation for both countries and companies, how innovation differs from creativity and inventions, and what it takes to stand out from the competition. He also shares some of the research behind a new model for innovation, lessons we can learn from Post-It Notes, zero calorie sweeteners and purple ketchup and, ultimately, what it takes to make innovation a part of your organization’s DNA (and not just a one off act). Learn more here: 00:00 Introduction 00:55 The four-square exercise 02:10 Blue Ocean Strategy 02:54 Innovation vs. creativity vs. invention 03:53 3M and the process of innovation 04:59 Cargill’s zero calorie sweetener 05:33 Researching innovation 06:05 The innovative to the core model 06:29 Outro #InnovationForCompanies #CEIBSProfessor #PostItNotes #ZeroCalorieSweeteners #PurpleKetchup #InnovationResearch #InnovativeToTheCoreModel #CEIBSLeadership #BlueOce
