The COVID-19 pandemic and resulting global social restrictions have forced mass consumer behaviour change. That has had an overwhelming and unsettling impact on businesses in every sector. Critical to surviving these difficult times is to respond positively – and quickly – to add value to your customers lives right now, says Dan Ziv (MBA 2014), the CEO of greeting card app TouchNote. The tech entrepreneur, who co-founded the restaurant booking app Uncover before he joined TouchNote four years ago, tells founders to take a magnifying glass to their value chain, identify the vulnerabilities and develop contingencies to mitigate against the risks they present. Ziv is interviewed by Gary Dushnitsky, Associate Professor, Strategy and Entrepreneurship at London Business School, as part of London Business School’s IIE’s #LBSResilientFounders series. The views in this video are his own and are not representative of the IIE or London Business School. For more information: Gary Dushnitsky - Inst
