How Pokemon Go Scored Big In Real Life - The Business of Going Viral

Archit Bhargava, the Global Product Marketing Lead at Niantic, sits down with Cheddar and explains what lead to the development of Pokemon Go. What's next? Niantic partnered with Warner Brothers to develop Harry Potter Wizards Unite. Subscribe to Cheddar on YouTube: http://chdr.tv/subscribe Connect with Cheddar! On Facebook: http://chdr.tv/facebook On Twitter: http://chdr.tv/twitter On Instagram: http://chdr.tv/instagram On Cheddar.com: http://chdr.tv/cheddar