SO YOU WANT TO RULE A GAME UNIVERSE?

What are the design choices that make a compelling game universe? Why do some players never really stop playing Minecraft? These are some of the questions totally-legit journalist Ned Rater asks Jens Bergensten and Agnes Larsson, hoping to -learn- rip off the design choices, ideation process, and the rules the developers follow. Who is this mysterious Ned Rater, anyway?