How the WBC Became a Global Brand: Lessons from Pepe Sulaiaman

Why is the WBC belt green and gold? What makes boxing storytelling so powerful? And what can combat sports learn from FIFA, the NFL, and the UFC? In this session from the Building Brands in Combat Sports Workshop, longtime WBC official Pepe breaks down the deeper meaning behind boxing’s most iconic symbol and the marketing philosophy that has shaped the WBC for decades. 0:00 Why Is The WBC Belt Green And Gold 3:10 The WBC Belt In Outerspace 3:28 The Power Of Story Telling With Mohammad Ali 5:20 Celebrity Boxing 6:32 Boxing And Women 9:21 Mohammad Ali And The Phantom Punch 10:24 Boxing Schedule 12:30 Boxing And Other Sports