Historic record set by Mexico City’s “eternal volunteer” Pina Flores, the capital’s Unsung Hero

Hosting the biggest-ever FIFA World Cup™ would not be possible without volunteers – those who put their time, energy and hearts into keeping the tournament running. Among the thousands involved in welcoming the world to Mexico City, one individual’s generation-spanning story has become the stuff of legend. Pina Flores is no ordinary volunteer; she embodies the history of football in Mexico. Now taking part in her ninth international tournament as a volunteer, Flores boasts an impressive track record that has led to her being formally recognised as the Unsung Hero of the FIFA World Cup 2026™ in Mexico City.